Forever Sabah has played a coordinating role in the Sabah Shark and Ray Initiative. The multi-stakeholder Initiative, supported by the Shark Conservation Fund, has conducted local level activities to address by-catch reduction in commercial and small-scale fisheries and improve marine protected area effectiveness. Initiative partners are also working to enhance laws, policies and enforcement-related practices relating to the conservation and sustainable use of sharks and rays in Sabah’s waters. The stories that emerge from the work have been communicated through press releases and a schools outreach programme.